Author: Miles

My favorite quote that I tell my students every semester is from Mike Tyson – “everyone has a plan until they get punched in the mouth.” Usually it means that not everything goes to plan and it highlights the need for critical thinking and flexibility …

Building digital competencies is important for all our students, and especially so for marketing (among many other disciplines). Marketing is becoming increasingly digital, and marketing programs need to update their curriculum in order to give students the skills necessary to respond to the changing industry …