Building digital competencies in marketing students

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Building digital competencies is important for all our students, and especially so for marketing (among many other disciplines). Marketing is becoming increasingly digital, and marketing programs need to update their curriculum in order to give students the skills necessary to respond to the changing industry …

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#DigPINS 2019

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My #DigPINS Journey When I joined the summer 2019 DigPINS cohort I had a morsel of an idea to create a hybrid online/in person course to offer during May term.  As a result of careful contemplation of the readings and fellow DigPIN-er blog posts, I …

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